Audience

May 16, 2017
The Three Things Your Brand Needs Now

The 3 things your brand needs now

There is an infinity of guides and blogs on the internet for you to learn about Branding. They will ALL talk about the same things. However,
March 21, 2017
The new marketing and business strategy rule for soloneurs

The new marketing and business strategy rule for soloneurs

The unusual marketing and business strategy for creative soloneurs: documenting.
February 28, 2017
How much should you be consuming vs creating?

Should you change your brand’s voice?

Imagine two people who were really good friends once. One gets a job promotion is moves to the other side of the country, where they have
February 20, 2017
The best way to eliminate competition

The best way to eliminate competition

“Look for ways to be inclusive rather than competitive—for ways to help the whole team win rather than just one individual. As much as possible, it
January 3, 2017
Visual Identity Basic Elements - Color Theory part 2

Visual Identity Basic Elements – Color Theory part 2

The ultimate Guide to Color Color theory part 2 Part 1 When the sky is blue, everybody’s moods are increased. What a beautiful day! The sun
December 20, 2016
Visual Identity Basic Elements: Personality

Visual Identity Basic Elements: Personality

A brand is a living thing and therefore it also has a personality. Much like you, but it does not mean that it will be the
December 6, 2016
Visual identity basic elements

Visual identity basic elements

Nothing speaks louder than… An awesome visual identity. Creating a brand requires many levels of action. It’s not so much like a recipe, every brand is
November 22, 2016
Target Audience

How do you find your target audience?

A bird will feed itself always from the same berries, insects and grains. Each bird species has its own preferences regarding alimentation, migration areas and so
November 15, 2016
Unique Selling Point - USP

Your Unique Selling Proposition (USP) and how to find it

As a graphic designer, I find it really hard to accept that my fellow profession comrades sell their services for cheap. There’s very little reward in
November 7, 2016
Niching business down

Niching down: what it is and why you should do it

You should think about niching down. Niching down means that you leverage the unique traits in your brand in order to dominate a sector. Factors such
September 27, 2016
The reasons why ads are bad

The reasons why ads are bad for your image

I am a big fan of YouTube (ops, exposed) and podcasts. And, man, isn't there anything more infuriating than ads that disrupt my experience! Same applies to websites and other kind of media. Once you get someone engaged with your content, an ad becomes and annoyance because it decreases the attention and thus the interest of your viewer/listener.
September 16, 2016

Snapchat or Instagram Stories?

Snapchat or Instagram stories? Both. Wait, what? Here’s a funny thing that happened to me. I look up to a guy called Sean McCabe. He’s awesome