Branding

Branding related articles by The Branding Girl.

May 16, 2017
The Three Things Your Brand Needs Now

The 3 things your brand needs now

There is an infinity of guides and blogs on the internet for you to learn about Branding. They will ALL talk about the same things. However,
March 21, 2017
The new marketing and business strategy rule for soloneurs

The new marketing and business strategy rule for soloneurs

The unusual marketing and business strategy for creative soloneurs: documenting.
February 28, 2017
How much should you be consuming vs creating?

Should you change your brand’s voice?

Imagine two people who were really good friends once. One gets a job promotion is moves to the other side of the country, where they have
February 20, 2017
The best way to eliminate competition

The best way to eliminate competition

“Look for ways to be inclusive rather than competitive—for ways to help the whole team win rather than just one individual. As much as possible, it
February 10, 2017
Naming your brand

How do you name a brand?

Even before we are actually born, our parents get worried with naming us. Quarrels between the parents, family members, list of girl names, boy names. Doesn’t
January 24, 2017
Find a mentor

Find a mentor

The benefits of having a mentor There is more to business and creativity than just doing creative things. We often get pulled sideways by people, life
January 17, 2017
Visual Identity Basic Elements - Typography

Visual Identity Basic Elements – Typography

Creating a visual identity is creating a system. In this system, you have colors, images (illustrations, logo, icons etc) and type that combined create a consistency.
January 10, 2017
Visual Identity Basic Elements - Color Theory part 3

Visual Identity Basic Elements – Color Theory part 3

The ultimate Guide to Color Color theory part 3 Part 1 • Part 2 From part 2: “Colors affect how your brand is perceived Colors affect
January 3, 2017
Visual Identity Basic Elements - Color Theory part 2

Visual Identity Basic Elements – Color Theory part 2

The ultimate Guide to Color Color theory part 2 Part 1 When the sky is blue, everybody’s moods are increased. What a beautiful day! The sun
December 27, 2016
Visual Identity Basic Elements - Color Theory part 1

Visual Identity Basic Elements – Color Theory part 1

The ultimate Guide to Color Color theory part 1 Colors are produced in through two methods: additive and subtractive. In an easy way, additive colors are
December 20, 2016
Visual Identity Basic Elements: Personality

Visual Identity Basic Elements: Personality

A brand is a living thing and therefore it also has a personality. Much like you, but it does not mean that it will be the