May 16, 2017
The Three Things Your Brand Needs Now

The 3 things your brand needs now

There is an infinity of guides and blogs on the internet for you to learn about Branding. They will ALL talk about the same things. However,
May 9, 2017

How to master inspiration

500 tabs opened in the browser. That’s how browsing the internet looks like for some while in search for inspiration. The problem is, inspiration is a
April 18, 2017

The real and actionable shortcuts for success

If you were born in the 90s, there is a high chance you’ve played Mario Kart. Oh, I loved that game as a kid. The excitement
March 28, 2017

Why you should take a risk when there is a crisis

Brazil, where I come from, is going through some serious troubles. Macro and microeconomics are crashing. There has always been the social issue. The media is
February 10, 2017
Naming your brand

How do you name a brand?

Even before we are actually born, our parents get worried with naming us. Quarrels between the parents, family members, list of girl names, boy names. Doesn’t
January 31, 2017
How to look professional as a creative person

How to look professional as a creative person

You are creative, but not a loonie. Or maybe a little bit. However, it’s important to also have the feet on the ground. For instance, business
January 24, 2017
Find a mentor

Find a mentor

The benefits of having a mentor There is more to business and creativity than just doing creative things. We often get pulled sideways by people, life
December 20, 2016
Visual Identity Basic Elements: Personality

Visual Identity Basic Elements: Personality

A brand is a living thing and therefore it also has a personality. Much like you, but it does not mean that it will be the
December 6, 2016
Visual identity basic elements

Visual identity basic elements

Nothing speaks louder than… An awesome visual identity. Creating a brand requires many levels of action. It’s not so much like a recipe, every brand is
November 29, 2016
How to start a creative business

How to start a creative business

The most important question to ask yourself when starting a creative business is: why? The answer to that question is the ultimate fail proof to whether
November 22, 2016
Target Audience

How do you find your target audience?

A bird will feed itself always from the same berries, insects and grains. Each bird species has its own preferences regarding alimentation, migration areas and so