Visual Identity

February 28, 2017
How much should you be consuming vs creating?

Should you change your brand’s voice?

Imagine two people who were really good friends once. One gets a job promotion is moves to the other side of the country, where they have
February 10, 2017
Naming your brand

How do you name a brand?

Even before we are actually born, our parents get worried with naming us. Quarrels between the parents, family members, list of girl names, boy names. Doesn’t
January 17, 2017
Visual Identity Basic Elements - Typography

Visual Identity Basic Elements – Typography

Creating a visual identity is creating a system. In this system, you have colors, images (illustrations, logo, icons etc) and type that combined create a consistency.
January 10, 2017
Visual Identity Basic Elements - Color Theory part 3

Visual Identity Basic Elements – Color Theory part 3

The ultimate Guide to Color Color theory part 3 Part 1 • Part 2 From part 2: “Colors affect how your brand is perceived Colors affect
January 3, 2017
Visual Identity Basic Elements - Color Theory part 2

Visual Identity Basic Elements – Color Theory part 2

The ultimate Guide to Color Color theory part 2 Part 1 When the sky is blue, everybody’s moods are increased. What a beautiful day! The sun
December 27, 2016
Visual Identity Basic Elements - Color Theory part 1

Visual Identity Basic Elements – Color Theory part 1

The ultimate Guide to Color Color theory part 1 Colors are produced in through two methods: additive and subtractive. In an easy way, additive colors are
December 20, 2016
Visual Identity Basic Elements: Personality

Visual Identity Basic Elements: Personality

A brand is a living thing and therefore it also has a personality. Much like you, but it does not mean that it will be the
November 29, 2016
How to start a creative business

How to start a creative business

The most important question to ask yourself when starting a creative business is: why? The answer to that question is the ultimate fail proof to whether
October 18, 2016
How does a Visual Identity add value to my brand?

How does a Visual Identity add value to my brand?

A Visual Identity is an asset. An asset is a product or service that you invest in in order to raise your sales and thus, your